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Where and what you watch may help you decide whether LCD or plasma is best for you. If your TV room is relatively bright, or you do a lot of daytime viewing, you're a candidate for a bright, glare-resistant LCD TV. LCDs are also immune to screen burn-in, so if you watch TV shows or play video games with static images on the screen for hours at a time, LCD would be a better choice. If you prize rich, natural colors and a higher-contrast picture, and do lots of viewing with the lights dimmed, you'll probably prefer a plasma TV